ULTA play

Though I called ULTA correctly, I played it wrong. But it was difficult to play it intraday due to the overlapping bars. The bars on 5 min are not neat and is all over the place. THe 1st bar was too big and there was no follow up. My strategy is to play the 1st 5 min high. This never happened and I tried the pullback play which did not yield much result as well.
This is how I called it yesterday - http://agaptrader.blogspot.com/2013/06/ulta-earnings.html