My comments on the article -
http://seekingalpha.com/article/2299765-starbucks-undervalued-with-a-price-target-of-101
Well written article!! I believe SBUX is well positioned to be the leader in this space. It defined the trend to pay $5 for a coffee which I would have thought 2 times before. Now it is not only a fashion statement but also a lifestyle.
International expansion will also play a role and few acquisitions down the line will be a good game for SBUX
